Ilkka O. Lavas has been invited as a speaker for Ilkka Lavas invited as a speaker for IFRA World Publishing Expo und DCX Digital Content Expo in Berlin from 10 to 12 October 2017.

12.10.2017  13:30 – 15:00  Conference Stage

Digital Success Stories

Moderator: Ralf Ressmann, Executive Director of Europe and Africa, WAN-IFRA, Germany
Ilkka Lavas, Entrepreneur, Publisher, Finland
Dr. Kurt Sabathil, Managing Director, Schwäbisch Media, Ravensburg, Germany
Donata Hopfen, Publishing Director and Head of Management Board of BILD Group, Axel Springer, Germany


Creating a Digital and Profitable Powerhouse

How Digitisation Transforms a Regional Publisher
Transforming the Journalistic Business Model into the Digital World

  • 13:30 – 14:00 | Ilkka Lavas, Publisher
    Creating a Digital and Profitable Powerhouse
    Four years ago the 30 years old legendary City Magazine Finland almost went bankrupt. Lavas changed the course of the company by saying goodbye to print and turning the focus 100% to digital. To achieve sustainable growth, the company started using agile and lean start-up methods. Now the magazine has 3m€ revenue. It is the fastest growing media company in Finland. And it is growing internationally by acquisitions and by innovating new services.
  • 14:00 – 14:30 | Dr. Kurt Sabathil, Schwäbisch Media
    How Digitisation Transforms a Regional Publisher
    Digitisation changes almost everything for a publisher, it has effects on processes and workflow, on data collection and IT systems, on products and portfolio, on marketing content and channels, on services and atomisation. But digitisation doesn’t change the aspiration for excellence of the journalistic content.
  • 14:30 – 15:00 | Donata Hopfen, Axel Springer
    2017 – More Than Ever
    The presentation focuses on the transformation from the classic print business to the digitization of BILD. How does BILD manage to reach the most varied target groups with relevant content, despite the constant further developments in the digital age. It will be presented how the BILD brand now serves a wide range of multimedial platforms.

Lessons learned in this keynote:
– Lean Startup Methods (the model and case example City Media)
– The Lean Startup Build-Measure-Learn for testing ideas (success case examples)
– 5 Success factors for Startup business

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